LEVIZZO
LEVIZZO
Category
Category
Fashion and Clothing
Fashion and Clothing
Country
Country
Brazil
Brazil
Year
Year
2023
2023
About the project
About the project
Levizzo is a boutique located in Joinville, Brazil. It is a brand that values the quality of its products, elegance, and sophistication. It seeks to enchant its clients through a cozy place, combined with exclusive and personalized service, making the purchase a unique experience.
The construction of the typography was designed to convey elegance, beauty, and uniqueness. These aspects are communicated through the curves drawn in the typography, referencing the curves present in the female body, bringing the essence of femininity. The letter "O" received a highlight in the typography since the ending of the brand name "vizzo" has a pronunciation similar to the word vision, so the cut of the letter "O" was made in such a way that it resembled an eye, and the asterisk, the iris.
The symbol was constructed from the intersection of 4 letters "O" already present in the typography, making the combination of both even more harmonious. Coincidentally, it also resembles the silhouette of a butterfly, which represents beauty, and makes the symbol the perfect definition for the brand.
Levizzo is a boutique located in Joinville, Brazil. It is a brand that values the quality of its products, elegance, and sophistication. It seeks to enchant its clients through a cozy place, combined with exclusive and personalized service, making the purchase a unique experience.
The construction of the typography was designed to convey elegance, beauty, and uniqueness. These aspects are communicated through the curves drawn in the typography, referencing the curves present in the female body, bringing the essence of femininity. The letter "O" received a highlight in the typography since the ending of the brand name "vizzo" has a pronunciation similar to the word vision, so the cut of the letter "O" was made in such a way that it resembled an eye, and the asterisk, the iris.
The symbol was constructed from the intersection of 4 letters "O" already present in the typography, making the combination of both even more harmonious. Coincidentally, it also resembles the silhouette of a butterfly, which represents beauty, and makes the symbol the perfect definition for the brand.