AG Odontologia is a dental clinic located in Barra da Tijuca, Rio de Janeiro. The clinic is named after its owner, Aline Gouvêa, who approached us to redesign her brand, as she felt that the old brand did not convey credibility and professionalism, was too clichéd, and did not reflect the new phase of the clinic, which recently underwent a major renovation.

Our goal was to create a completely new visual identity that carried her name and conveyed the values of the new clinic. Elegance, modernity, sobriety, and professionalism are the key adjectives that now form the new visual identity of AG Odontologia.

For the colors, we used sober, modern, and minimalist colors, such as black, gray, and white. The ochre adds an air of elegance and distinction to the brand. The typography of the name carries a lot of identity for the brand, with well-crafted fonts and curves, demonstrating the care and delicacy with which the work is done, along with subtle serifs, conveying authority and trust.