New England Wolves Paint (NEW Paint) is a company that works with residential, commercial painting services and in construction, situated in the New England area, United States.

Since the company name is the same as the region in which it operates, the owner requested that the symbol convey the patriotism that is quite strong in the United States and also refer to something related to painting.

In creating the symbol, we developed the initial N referring to the American flag, with the same number of stripes present in the flag, in addition to creating an extended version of the logo that also refers to the paint strokes made by brushes. In the letter P, we stretched the end of the letter a bit to refer to a paint roller.